Cultural Philanthropy believes in the marketing model for arts and culture designed by Francoise Colbert. He developed a strong methodology to design effective marketing strategies for arts and culture in a fast-changing society.
The Colbert methodology works well for those organisations interested to keep a strong focus on their cultural product with an eye for the ticket buyers.
The marketing goals in the field od arts and culture aim to build in the audience a sense of trust and attachment for a long-term relation. How can you do it?
We can help by building with you a comprehensive marketing plan tailored around the needs of your organisation. This is the pillar to allow your organisation to have a warm, interested and informed audience open to try everything you want to offer them.